Digital Marketing Class Requirements



MKT 363 – Digital Consumer Search and Marketing
MKT 454 – Marketing Research
MKT 455 – E-tailing and Retailing
MKT 458 – Communications Strategy and New Media (formerly MKT 456)
MKT 463 – Digital Analytics and Content

Choose two courses from:
MKT 382 – Understanding Consumers
MKT 402 – Marketing Management
MKT 457 – Global Marketing and Consumer Culture
ITM 321 – Database Systems I
ITM 371 – Managing Electronic Commerce Systems
ITM 382 – Advanced Computer Applications



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