Digital Marketing Class Requirements

 

Required:

MKT 363 – Digital Consumer Search and Marketing
MKT 454 – Marketing Research
MKT 455 – E-tailing and Retailing
MKT 458 – Communications Strategy and New Media (formerly MKT 456)
MKT 463 – Digital Analytics and Content

Choose two courses from:
MKT 382 – Understanding Consumers
MKT 402 – Marketing Management
MKT 457 – Global Marketing and Consumer Culture
ITM 321 – Database Systems I
ITM 371 – Managing Electronic Commerce Systems
ITM 382 – Advanced Computer Applications

http://cob.umd.umich.edu/bba-digital-marketing/

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s